I was briefed to solve the challenge of helping music enthusiasts discover new records in an exciting and convenient way. The result was RecordRoulette, a subscription service that delivers mystery vinyl records based on user preferences, with the option to return and repeat the experience.
The RecordRoulette app streamlines the process, allowing users to select quantity, rental duration, and music preferences effortlessly. Based on feedback, an algorithm refines future recommendations. To engage the target audience (25-45-year-old music lovers), I designed a vibrant, modern brand identity and created Instagram marketing for younger users, alongside billboard posters that emphasize clarity and strong visual impact.
