I was briefed to solve the challenge of helping young gym-goers access quick, healthy, and affordable meals. The result was MuscleMunchies, a mobile app that lets users build a digital pantry, scan ingredients, and generate meal suggestions based on what they have. It provides step-by-step recipes, nutritional insights, and location-based shopping assistance. Users can rate meals to refine suggestions and explore community-shared recipes. To support the launch, I also designed targeted marketing materials for both male and female audiences.
