I was briefed to create a typeface using a structured system of shapes and develop promotional assets to showcase its design. The result was a futuristic, techno-inspired font, built on a 5x5 square grid to maintain consistency while allowing for subtle variations between letters.
To promote the typeface, I designed an A2 poster featuring a film-photo background with a sleek satin effect and techno-style elements, reinforcing the futuristic theme. For Instagram assets, I created animated posts using Saber effects, TV static, and fractal noise, alongside carousel posts highlighting the typeface in action. My work also contributed to the 36 Days of Type challenge, ensuring a cohesive and impactful visual identity across all platforms.
